Well, \u201cThe Marvels\u201d certainly didn\u2019t disappoint on opening weekend.<\/p>\n
Well, I mean, it did. Reviews of the film were consistently bad, and I\u2019m sure Disney and the film\u2019s producers were hoping to sell more tickets \u2014 a lot more tickets \u2014 than they actually did.<\/p>\n
But the projections for the latest Marvel Cinematic Universe installment had been dropping steadily over the past several weeks, and the box office has in fact been miserable so far. So from that perspective, the movie hasn\u2019t disappointed: It\u2019s performed every bit as badly as expected, and maybe even worse.<\/p>\n
Deadline<\/a> reported on Tuesday that in only three weeks, projections had fallen from from the $75 to $80 million range to $50 to $60 million, depending on which prognosticator you believed.<\/p>\n Best case scenario, that\u2019s about a 20 percent drop; worst case, nearly twice that much. Either way, it wasn\u2019t looking good for Disney<\/a>, which owns the Marvel<\/a> franchise.<\/p>\n CNBC<\/a> was slightly more optimistic, predicting a $60 to $65 million opening weekend as late as Thursday \u2014 still not a performance to make the<\/p>\n The reality was even worse, according to an updated Deadline<\/a> estimate Saturday morning that put the weekend\u2019s take in the $47 to $52 million range.<\/p>\n With Friday results coming in at a disappointing $21.5 million, more or less, it was looking like Marvel\u2019s worst opening weekend<\/a> ever.<\/p>\n \u201cThe only films that have opened lower than $60 million have been 2015\u2032s \u2018Ant-Man,\u2019 which debuted with $57 million, and 2008\u2032s \u2018Incredible Hulk,\u2019 which opened with $55 million,\u201d CNBC reported.<\/p>\n \u201cUnfortunately, countless spinoffs, sequels and universes in both big screen and small screen iterations, and an at times unclear marketing message have resulted in mixed critical and fan reaction and thus resulted in disappointing box office results for some of Marvel\u2019s recent big screen offerings,\u201d Paul Dergarabedian, senior media analyst at Comscore, told CNBC.<\/p>\n Those sentiments seemed similar to what Deadline\u2019s Anthony D\u2019Alessandro had theorized about the film\u2019s poor showing.<\/p>\n \u201cMarvel Studios, \u201cThe Marvels\u201d \u2014 with its crossover streaming series blah-blah \u2014 looks like it was built to be seen in homes, not to get audiences off the couch,\u201d he wrote.<\/p>\n \u201cMarvel, let\u2019s go back to the Netflix days, when Luke Cage, Jessica Jones, and Punisher lived in homes and not on the big screen,\u201d he wrote. \u201cIt\u2019s clearly better for business.\u201d<\/p>\n Even some of the big-screen offerings not tied closely to small-screen series haven\u2019t done well, however, as CNBC pointed out.<\/p>\n \u201cWhile shows like \u2018Loki,\u2019 \u2018Ms. Marvel\u2019 and \u2018Moon Knight\u2019 scored well with critics and general viewers, \u2018Secret Invasion\u2019 flopped,\u201d the outlet noted.<\/p>\n \u201cSimilarly, on the theatrical side, \u2018Spider-Man: No Way Home,\u2019 \u2018Guardians 3\u2019 and \u2018Black Panther: Wakanda Forever\u2019 won over audiences, while \u2018Eternals<\/a>,\u2019 \u2018Ant-Man and the Wasp: Quantumania\u2019 and \u2018Thor: Love and Thunder\u2019 made them question the direction of the franchise.\u201d<\/p>\n It is probably of little consolation that, even with its poor showing, \u201cThe Marvels\u201d was the No. 1 movie at the box office this weekend, beating out the horror film \u201cFive Nights at Freddy\u2019s,\u201d which is headed for about $9 million in its third weekend out.<\/p>\n This article appeared originally on The Western Journal<\/a>.<\/p>\n The post Another Woke Disney Flop? \u2018The Marvels\u2019 Crashes with $6.5 Million Opening Night<\/a> appeared first on The Gateway Pundit<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" Well, \u201cThe Marvels\u201d certainly didn\u2019t disappoint on opening weekend. Well, I mean, it did. Reviews of the film<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-20623","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n