{"id":51677,"date":"2025-08-02T03:39:34","date_gmt":"2025-08-02T03:39:34","guid":{"rendered":"https:\/\/sasquatchnewsonline.com\/?p=51677"},"modified":"2025-08-02T03:39:34","modified_gmt":"2025-08-02T03:39:34","slug":"jaguar-ceo-stepping-down-following-companys-ridiculous-woke-rebrand","status":"publish","type":"post","link":"https:\/\/sasquatchnewsonline.com\/?p=51677","title":{"rendered":"Jaguar CEO Stepping Down Following Company\u2019s Ridiculous \u2018Woke\u2019 Rebrand"},"content":{"rendered":"

\"\"<\/p>\n

\"\"
Credit: Jaguar Cars\/X<\/figcaption><\/figure>\n

As the old saying goes, get woke go broke.<\/p>\n

Adrian Mardell, the CEO of Jaguar is stepping down, which will come as no surprise to the millions of people who have spent months mocking the company\u2019s bizarre \u2018woke\u2019 rebrand.<\/p>\n

The company\u2019s weird ad campaign was launched in the fall of 2024.<\/a> This spring it was reported that sales have plummeted<\/a> and the company recently began laying off executives.<\/a><\/p>\n

\n
<\/div>\n<\/div>\n

This is just the next step in a completely predictable progression.<\/p>\n

The FOX Business Network<\/a> reports:<\/p>\n

\n

Jaguar CEO steps down after \u2018woke\u2019 rebrand sparked massive social media firestorm<\/strong><\/p>\n

The Jaguar CEO is stepping down months after leading a controversial \u201cwoke\u201d rebrand campaign for the auto company.<\/p>\n

Jaguar Land Rover CEO Adrian Mardell is set to retire after three decades at the luxury car company and serving as CEO for three years, a spokesperson for the automaker announced on Thursday, Reuters reported.<\/p>\n

The British car brand turned heads last year with its release of a new ad, which featured a reimagined logo under the slogan \u201cCopy Nothing.\u201d<\/p>\n

The ad featured androgynous models in brightly colored, over-the-top outfits, including one man wearing a dress, along with other slogans such as \u201ccreate exuberant,\u201d \u201clive vivid,\u201d \u201cdelete ordinary\u201d and \u201cbreak moulds.\u201d<\/p>\n

The ad did not feature a car throughout its entire 30-second run.<\/p>\n

The video blew up on social media, drawing tens of thousands of comments and nearly 47 million views in 24 hours.<\/p>\n

Shortly after the ad premiered, X users piled onto the company for releasing what they called a \u201cBud Light 2.0\u201d campaign by appearing to focus on wokeness and modernism over selling cars.<\/p>\n<\/blockquote>\n

This is quite a contrast to the Sydney Sweeney story, isn\u2019t it?<\/p>\n

\n

Numbers NEVER lie. <\/p>\n

Here are 2 different campaigns results:<\/p>\n

American Eagle\u2019s Sydney Sweeney ad:
\u2013 AE made $300m in a day
\u2013 $65m in free media exposure <\/p>\n

Jaguar LGBTQ ad:
\u2013 sales in Europe plunged 97.5% in April
\u2013 from 180k sold in 2018 to 27k last year<\/p>\n

Buyers has spoken! pic.twitter.com\/xRuqSLMtJ3<\/a><\/p>\n

\u2014 Patrick Bet-David (@patrickbetdavid) August 1, 2025<\/a><\/p>\n<\/blockquote>\n

\n

Jaguar\u2019s CEO to step down following the disastrous attempt at a rebranding, meanwhile American Eagle\u2019s stock was up about 20% after its Sydney Sweeney ad.<\/p>\n

Can you tell the difference? pic.twitter.com\/ExxaxvfhPn<\/a><\/p>\n

\u2014 Kevin \u2013 Classical Liberal (@gov_fails) August 1, 2025<\/a><\/p>\n<\/blockquote>\n

Will the rest of corporate America learn this lesson?<\/p>\n

\n
<\/div>\n<\/div>\n

The post Jaguar CEO Stepping Down Following Company\u2019s Ridiculous \u2018Woke\u2019 Rebrand<\/a> appeared first on The Gateway Pundit<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Credit: Jaguar Cars\/X As the old saying goes, get woke go broke. Adrian Mardell, the CEO of Jaguar<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-51677","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nJaguar CEO Stepping Down Following Company\u2019s Ridiculous \u2018Woke\u2019 Rebrand - Sasquatch News Online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sasquatchnewsonline.com\/?p=51677\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jaguar CEO Stepping Down Following Company\u2019s Ridiculous \u2018Woke\u2019 Rebrand - Sasquatch News Online\" \/>\n<meta property=\"og:description\" content=\"Credit: Jaguar Cars\/X As the old saying goes, get woke go broke. 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