{"id":52980,"date":"2025-08-27T13:39:47","date_gmt":"2025-08-27T13:39:47","guid":{"rendered":"https:\/\/sasquatchnewsonline.com\/?p=52980"},"modified":"2025-08-27T13:39:47","modified_gmt":"2025-08-27T13:39:47","slug":"fire-the-ceo-steak-n-shake-goes-scorched-earth-on-cracker-barrel-after-their-logo-faceplant","status":"publish","type":"post","link":"https:\/\/sasquatchnewsonline.com\/?p=52980","title":{"rendered":"\u201cFIRE THE CEO!\u201d \u2014 Steak \u2018n Shake Goes SCORCHED EARTH on Cracker Barrel after Their Logo Faceplant"},"content":{"rendered":"

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Cracker Barrel\u2019s latest \u201cmodern rebrand\u201d has gone down in flames, and Steak \u2019n Shake is leading the charge in calling out what millions of Americans are already saying: Fire the CEO.<\/p>\n

Julie Felss Masino, the woke Cracker Barrel CEO, sparked a major backlash after changing the company\u2019s beloved logo.<\/p>\n

She claimed the public just loved the new Cracker Barrel logo and redesign of the restaurant. The new interior of Cracker Barrel looks cold and sterile \u2013 not like the original comfy and cozy vibe.<\/p>\n

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\u201cHonestly, the feedback has been overwhelmingly positive,\u201d Masino said on Good Morning America last week.<\/p>\n

Steak\u202f\u2019n\u202fShake, the restaurant chain owned by San Antonio\u2013based Sardar Biglari, took to social media this week to lash out at Cracker Barrel\u2019s newly woke logo.<\/p>\n

In a fiery series of posts on X, Steak \u2019n Shake torched Cracker Barrel\u2019s tone-deaf management for gutting the company\u2019s historic identity in favor of soulless, corporate blandness.<\/p>\n

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\u201cThis is what happens when you have a board that does not respect their historical customers or their brand. At Steak \u2019n Shake, we have gone back to basics. Our tallow fries are waiting for you. Oh yeah, you can also now pay with Bitcoin!\u201d<\/p>\n<\/blockquote>\n

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This is what happens when you have a board that does not respect their historical customers or their brand.<\/p>\n

At Steak n Shake, we have gone back to basics. Our tallow fries are waiting for you. Oh yeah, you can also now pay with Bitcoin! https:\/\/t.co\/F5cBwUBVns<\/a><\/p>\n

\u2014 Steak \u2018n Shake (@SteaknShake) August 21, 2025<\/a><\/p>\n<\/blockquote>\n

The chain then torched Cracker Barrel for what it called an arrogant attempt to erase its own heritage:<\/p>\n

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\u201cSometimes, people want to change things just to put their own personality on things. At CB, their goal is to just delete the personality altogether. Hence, the elimination of the \u2018old-timer\u2019 from the signage. Heritage is what got Cracker Barrel this far, and now the CEO wants to just scrape it all away. At Steak \u2019n Shake, we take pride in our history, our families, and American values. All are welcome. We will never market ourselves away from our past in a cheap effort to gain the approval of trend seekers.\u201d<\/p>\n<\/blockquote>\n

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Sometimes, people want to change things just to put their own personality on things. At CB, their goal is to just delete the personality altogether. Hence, the elimination of the \u201cold-timer\u201d from the signage. Heritage is what got Cracker Barrel this far, and now the CEO wants to\u2026 pic.twitter.com\/Aoml8ZOfuT<\/a><\/p>\n

\u2014 Steak \u2018n Shake (@SteaknShake) August 21, 2025<\/a><\/p>\n<\/blockquote>\n

Then came the thunderous call:<\/p>\n

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\u201cFIRE THE CEO! Thank you for your attention to this matter!\u201d<\/strong><\/p>\n<\/blockquote>\n

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Fire the CEO!<\/p>\n

Thank you for your attention to this matter! https:\/\/t.co\/42VhBM8Sk8<\/a><\/p>\n

\u2014 Steak \u2018n Shake (@SteaknShake) August 21, 2025<\/a><\/p>\n<\/blockquote>\n

Steak \u2019n Shake ripped into Cracker Barrel\u2019s denial, blasting management for blaming the brand\u2019s woes on \u201clogos and decor\u201d instead of declining service, smaller portions, higher prices, and lower-quality food.<\/p>\n

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\u201cCracker Barrel is in denial. Apparently, anyone who disagrees with them is in the minority.\u00a0 It is convenient for the company to blame the logo and the historical decor for its woes rather than address its underlying problems \u2014 service, portion size, product quality, and price.\u00a0 The CEO talks about the great \u201cbuzz\u201d generated by changing the decor, but she cannot point to improving results. Until she is replaced, a great American brand will continue to decline.\u00a0 Save Cracker Barrel!\u201d<\/p>\n<\/blockquote>\n

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Cracker Barrel is in denial. Apparently, anyone who disagrees with them is in the minority.<\/p>\n

It is convenient for the company to blame the logo and the historical decor for its woes rather than address its underlying problems \u2014 service, portion size, product quality, and price.\u2026 https:\/\/t.co\/Idv2j1edQT<\/a><\/p>\n

\u2014 Steak \u2018n Shake (@SteaknShake) August 22, 2025<\/a><\/p>\n<\/blockquote>\n

With no holds barred, Steak \u2019n Shake posted a parody Cracker Barrel logo featuring the bold demand: \u201cFire the CEO.\u201d<\/p>\n

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pic.twitter.com\/j9AEWX0nXp<\/a><\/p>\n

\u2014 Steak \u2018n Shake (@SteaknShake) August 22, 2025<\/a><\/p>\n<\/blockquote>\n

The takedown didn\u2019t stop there.<\/p>\n

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\u201cIf CB is going to imitate Denny\u2019s, then you should just go to Denny\u2019s.\u201d<\/p>\n<\/blockquote>\n

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If CB is going to imitate Dennys, then you should just go to Dennys. https:\/\/t.co\/CFa0UAmMsk<\/a><\/p>\n

\u2014 Steak \u2018n Shake (@SteaknShake) August 23, 2025<\/a><\/p>\n<\/blockquote>\n

Steak \u2018n Shake also pointed out something remarkable: Americans on both sides of the political aisle agree\u2014the new Cracker Barrel rebrand is a disaster.<\/p>\n

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\u201cThe CEO of CB has managed to do something seemingly impossible: She got Americans on both sides\u00a0of the political spectrum to agree on something \u2014 the new rebrand sucks. \u00a0 When the Board does not know the brand, like the brand, or respect the brand, they hire the wrong CEO who focuses on all the wrong things.\u00a0 America does not need another bland, soulless, mediocre restaurant chain.<\/p>\n

\u201cFounded in 1969 amid radical social and technological change \u2014 Woodstock, the moon landing \u2014 Cracker Barrel was that one place designed to stand still, evoking Americana, authenticity, and wholesomeness. \u00a0 CB\u2019s foolish moves demand the resignation of the CEO and the board leaders who hired her. Save Cracker Barrel!\u201d<\/p>\n<\/blockquote>\n

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The CEO of CB has managed to do something seemingly impossible: She got Americans on both sides of the political spectrum to agree on something \u2014 the new rebrand sucks.<\/p>\n

When the Board does not know the brand, like the brand, or respect the brand, they hire the wrong CEO who\u2026 https:\/\/t.co\/QRO5uDDosd<\/a><\/p>\n

\u2014 Steak \u2018n Shake (@SteaknShake) August 23, 2025<\/a><\/p>\n<\/blockquote>\n

Steak \u2019n Shake didn\u2019t just stop at the logo, they exposed what they call a corporate boondoggle:<\/p>\n

\n

\u201cLogo is a symptom of a bigger problem! The $700 million remodel is insane! It\u2019s bland, soulless, and an unnecessary waste of money. Instead, use this money to keep prices down to support American families. And while you\u2019re at it, go back to making fresh biscuits every day. Fire the CEO!\u201d<\/p>\n<\/blockquote>\n

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Logo is a symptom of a bigger problem!<\/p>\n

The $700 million remodel is insane! It\u2019s bland, soulless, and an unnecessary waste of money. Instead, use this money to keep prices down to support American families. And while you\u2019re at it, go back to making fresh biscuits every day.\u2026 https:\/\/t.co\/HFGe5G7cqy<\/a><\/p>\n

\u2014 Steak \u2018n Shake (@SteaknShake) August 26, 2025<\/a><\/p>\n<\/blockquote>\n

The brand even joked about new merchandise: \u201cHats for sale soon!\u201d One design reads \u201cBiglari Was Right About Cracker Barrel\u201d<\/em> and another simply states: \u201cFire Cracker Barrel CEO.\u201d<\/em><\/p>\n

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Hats for sale soon! pic.twitter.com\/e75AU3mrqg<\/a><\/p>\n

\u2014 Steak \u2018n Shake (@SteaknShake) August 26, 2025<\/a><\/p>\n<\/blockquote>\n

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Hats for sale soon! pic.twitter.com\/RvNYtDQ8O3<\/a><\/p>\n

\u2014 Steak \u2018n Shake (@SteaknShake) August 26, 2025<\/a><\/p>\n<\/blockquote>\n

After President Trump himself chimed in, demanding that Cracker Barrel return to its old logo, Steak \u2018n Shake piled on:<\/p>\n

\u201cGreat idea, Mr. President! We really appreciate your sage advice! The woke CB management has even less competence than your predecessor. The CEO needs to hear \u2018You\u2019re Fired\u2019 from her board.\u201d<\/p>\n

\n

Great idea, Mr. President!<\/p>\n

We really appreciate your sage advice!<\/p>\n

The woke CB management has even less competence than your predecessor. The CEO needs to hear \u201cYou\u2019re Fired\u201d from her board.<\/p>\n

Thank you for your attention to this matter! pic.twitter.com\/fEqxZp89J2<\/a><\/p>\n

\u2014 Steak \u2018n Shake (@SteaknShake) August 26, 2025<\/a><\/p>\n<\/blockquote>\n

Following Trump\u2019s post, Cracker Barrel caved to public pressure and will switch its logo back to the beloved \u201cOld Timer.\u201d<\/p>\n

\u201cWe thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our \u201cOld Timer\u201d will remain.\u201d<\/p>\n

President Trump congratulated Cracker Barrel.<\/p>\n

\n

Mr. President,<\/p>\n

Cracker Barrel heard you.<\/p>\n

Americans are grateful!<\/p>\n

Thank you for your attention to this matter! https:\/\/t.co\/R22gl0YINN<\/a><\/p>\n

\u2014 Steak \u2018n Shake (@SteaknShake) August 27, 2025<\/a><\/p>\n<\/blockquote>\n

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The post \u201cFIRE THE CEO!\u201d \u2014 Steak \u2018n Shake Goes SCORCHED EARTH on Cracker Barrel after Their Logo Faceplant<\/a> appeared first on The Gateway Pundit<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Cracker Barrel\u2019s latest \u201cmodern rebrand\u201d has gone down in flames, and Steak \u2019n Shake is leading the charge<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-52980","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n\u201cFIRE THE CEO!\u201d \u2014 Steak \u2018n Shake Goes SCORCHED EARTH on Cracker Barrel after Their Logo Faceplant - Sasquatch News Online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sasquatchnewsonline.com\/?p=52980\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cFIRE THE CEO!\u201d \u2014 Steak \u2018n Shake Goes SCORCHED EARTH on Cracker Barrel after Their Logo Faceplant - 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