Cracker Jill?: Classic American Snack Goes Full WOKE For Gender Equity
Woke corporatism is running amok.
From Disney and Nickelodeon to Oreos and now even Cracker Jack, everything, including your favorite snacks, must serve the woke agenda – oh and propagandize children, notice a theme here?
As of this week, Cracker Jack, the timeless crunchy popcorn snack that’s synonymous with America’s pastime, is flipping the script in order to virtue signal about gender equity.
In a complete brand overhaul, the snack will now be called “Cracker Jill” (a little regressive for the times, no?).
The new face of caramel popcorn, brought to you by PepsiCo:
PepsiCo unveils Cracker Jill to celebrate women in sports https://t.co/njaOxs9WxQ by @BrookeDiPalma pic.twitter.com/mJFwtzTjrq
— Yahoo Finance (@YahooFinance) April 5, 2022
Because the snack is memorialized in a classic song, that too must change! The lyrics for ‘take me out to the ball game’ will also get a woke makeover, courtesy of R&B singer Normani. The change is meant to “celebrate the tenacity and grit of women and girls in sports,” Frito-Lay, the multi-billion-dollar parent company of Cracker Jack, wrote in its announcement of the changes.
The song will now go:
“Take me out to the ball game
Take me out with the crowd
Buy me some peanuts and Cracker Jill
No one can stop you if you have the will
So let’s root, root, root for a girl’s dream
We’re adding our face to the game
And we’ll run, throw, never a doubt
It’s a new ball game.”
For the foreseeable future, Cracker Jill will be the face of the snack, embodied in 5 special-edition bags featuring women of different races. Along with the brand makeover, Frito-Lay pledged to donate $200,000 to The Women’s Sports Foundation.
Additionally, anyone who donates $5 or more to the Women’s Sports Foundation through the Cracker Jill website will receive a free bag.
Frito-Lay announced the campaign in a press release on its website:
“After more than 125 years as one of sport’s most iconic snacks, Cracker Jack is adding a new face to its roster, with the introduction of Cracker Jill to celebrate the women who break down barriers in sports. Tapping into the brand’s rich history with America’s favorite pastime, Cracker Jill comes to life through five different representations on a series of special-edition bags, which will be available at the start of this year’s baseball season in professional ballparks across the country and through a donation of $5 or more to the Women’s Sports Foundation.”
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